Our story

Our story begins in the 1970s, with a surfer who broke convention and decided to live by his own authentic rules. After realising life as an accountant was not for him, Brian Smith moved from Australia to California and recognised a desire to create sheepskin footwear for the surfing community. With a dream, Brian bravely pursued his passion, redefining his life and our culture forever.

Now, we honour our origin story while living fully for today. Now and forever, we are here for you. Those who refuse to be defined by convention. Our passionate international community who rep UGG like no other. Those who have been with us since their first Classic Boot. Our new besties. All of you. Through it all, we’re here to make products crafted to last. Quality construction and responsible materialisation are at the core of how we create for you. It's official. It's undeniably authentic.