Be Good To People

Be good to people

At UGG, we're on a journey toward a more regenerative world.

3 models sitting on orange couch wearing ugg boots

Our advocacy

We seek to promote diversity, gender equality, and female empowerment through our products and platforms. We advocate for our employees, our customers, and our community by increasing access to fashion and art. We champion inclusivity to help improve the well-being of our community.

person wearing frilly pink dress and platform mini UGG boots

We continue to be committed to representing 60% BIPOC, LGBTQIA+, and diversity of body types and abilities in our marketing campaigns.

We have committed to the Apparel Transparency Pledge to demonstrate our dedication to being open about where our products are made and by whom.

2 people wearing rainbow fluffy UGG slides

Wellness is important to us. Throughout each season, we donate to various nonprofits that champion our passion for holistic personal well-being, including mental health, community health, and inclusion.

person wearing white and rainbow sport yeah slides sitting on box

We are a proud member of the Valuable 500 - a global business collective that helps the UGG brand support its disability inclusion efforts and to drive systemic change throughout our industry.

person wearing green dress,sitting on picnic blanket and wearing white UGG slides

We publish dozens of stories each year that highlight the incredible work of individuals from underrepresented communities who are making real change in the world.

Over 45,000 women

We’ve empowered over 45,000 female workers who work within the global supply chain through our partnership with HERproject™.

$125,000 donation

UGG donated $125,000 to The Trevor Project in 2022 to help amplify their mission to end suicide among LGBTQIA+ young people.

BIPOC Representation

21% of our director-level and above employees in the US are from BIPOC communities, a 6% increase from the previous year. Our goal is to reach 25% by 2027.

$500,000 donation

We are committed to a recurring annual donation to organisations that support social and racial justice.

UGG Partners with Zappos

UGG Is Taking Steps On Its DEI Journey

Empowering Women With HERproject